About Fitit
We're revolutionizing the fashion industry with AI-powered sizing solutions that benefit retailers, manufacturers, and shoppers alike.
Our Story
What started as a passionate dinner conversation between three friends—Dan Bzurovski, Daniel Bella, and Alan Rytt—has become a revolutionary force in fashion technology. We dared to imagine a world where online shopping frustrations were a thing of the past, where every customer could find their perfect fit with unprecedented accuracy. That bold vision ignited something extraordinary.
From that single dinner in 2022, we've built groundbreaking technology that now powers over 70 stores across 8+ markets, partnering with industry leaders who share our mission. Our flexible AI solution doesn't just solve one problem—it transforms the entire retail fashion ecosystem, from factory floors to checkout screens.
This is more than business growth; it's proof that when passionate innovators unite around a shared vision, they can reshape entire industries.
Fitit Moments
Capturing moments of innovation, collaboration, and growth.
Our Mission & Vision
Vision
To revolutionize fashion by delivering the perfect fit with AI across the entire value chain—from factory quality control to checkout confidence—creating a world where every purchase is perfectly sized and every shopper delighted.
Mission
To provide accurate size recommendations, reduce returns, and enhance shopping experiences through one single photo—powering seamless AI solutions from factory floors to e-commerce checkouts and second-hand marketplaces.
Fitit By The Numbers
From a startup to a global sizing solution in just a few years
Founded
Employees
Countries
Stores
Ready to revolutionize your sizing strategy?
Book your personalized Fitit demo today.
What to expect:
- A personalized walkthrough of Fitit's features
- Tailored solutions for your specific business needs
- Pricing and integration information
- Answers to all your questions